Saudi Arabia has garnered global acclaim from the UN Tourism and the World Travel & Tourism Council (WTTC) for welcoming more than 100 million tourists in 2023, and achieving its 2030 target seven years in advance.
The key milestone has positioned the kingdom, which has now set a new target of 150 million tourists by 2030, as an emerging global tourism powerhouse.
The Ministry of Tourism reported that in 2023, tourism…